Instagram analytics tools are not just drawing graphs and measuring your engagement. It is the best way to save your energy, time, and budget you spend on Instagram platforms; you know worth it!
Instagram analytics are used by everyone, from micro-influencers to global brands, to get the info they need to see with their audiences. Making analytics will help to improve your content and audience growth to your Instagram growth. You can also get the data you should to prove ROI on Instagram.
In this article, we will know the best Instagram analytics apps in 2021. And then, we will show the metrics to measure when you are using them to achieve results.
Are you ready?
Table of Contents
#Instagram Analytics Tool 1: Instagram Insights
Are you wondering how to get information about your account or followers? No worries! Use Instagram insights for your specific post or stories. It is a free tool, and it’s all helpful located within the Instagram app.
Using this app, you can get the reports such as impressions, reach, engagement, and much more among the metrics. You can also get demographics like what percentage of the audience are male/female, the age groups, etc.
How to use Instagram Insights?
To access the tool, you need to switch a business profile. Next, you will find a new “Insights” option above your Instagram feed on your profile. By clicking the “View insights” and view the metric for each post.
#Instagram Analytics Tool 2: Hootsuite Analytics
You may know Hootsuite as an Instagram analytics tool. This tool offers strong analytics that you can collect that Instagram’s native data can tell you.
Here are few lists that the Hootsuite analytics dashboard can, but Instagram can’t:
- You can view your past metric
- Compare metrics for your specific periods
- Download customize reports whenever you like
- Monitor your account’s response time
- Look at specific posts performance using preferred metrics;
- Rank Instagram comments by positive & negative
You can use the Hootsuite tool to contextualize your brands and get data in the broader landscape.
#Instagram Analytics Tool 3: Iconosquare
Iconosquare is one of the Instagram free analytics tools that help to audit for business accounts. It will show you where you are excelling and provide tips on how to improve. You can access your most recent data within 30 days.
Iconosquare is a friendly tool that you can use the dashboard easily. Using this tool, you can access the engagement rate, followers count, Instagram stories’ views, reach, and much more. Also, this tool offers social media management and scheduling tools.
On the downside of this tool will support your Instagram and Facebook accounts. If you’re looking to handle social platforms, use them.
#Instagram Analytics Tool 4: Union Metrics
Union Metrics gives a robust analytics strategy and informs day-to-day execution on social media. It also provides research, campaign reporting, and competitor analysis. It doesn’t offer a free version, but it provides a monthly account checkup. This checkup helps to know the best posts, time to share posts, and hashtag performance.
These includes:
- Adjusting search queries
- Keyword listening
- Help make the right content mix
- New reports & features
- Real-time monitoring
#Instagram Analytics Tool 5: Squarelovin
Squarelovin is one of the popular analytics tools on Instagram used by business accounts. It is a free tool that offers a variety of features. It also gives you a monthly analysis of your Instagram posts and a history of your posts broken down by month, day, or hour when your followers are on Instagram.
This tool allows managing your Instagram account from the tool itself, which means you can save on time and work efficiently.
- Metrics on posts
- The best and worst times to share the post
- Split Down posts by year, month, and week
- Insights on community interest and preference
#Instagram Analytics Tool 6: Social Blade
If you’re looking for any tool to check your influencer partnership health, use a Social blade.
Using this tool will help to track all the data and business growth trends across multiple social networks such as Instagram, Twitter, YouTube, Twitch, and more.
How to use: Sign up for the Social blade account using username and password. Then, sign up the account name, Choose Instagram from the drop menu, and then get tons of valuable insights and analytics.
Using the data, you will know that the number of followers an account has gained and lost per day across a certain period.
#Instagram Analytics Tool 7: Quintly
Quintly is one of the Instagram analytics tools that you can track, optimize Instagram performance and compare your social media channels. With the help of this tool, you can get more data-backed and see what worked best in the past – for your own profiles and the ones of your competition.
By using this data, you can access the reporting data, analytics, and API integrations. And also, you can track:
- Number of impressions, reach gets your post
- How many views for your Instagram stories
- Data for expired stories
#Instagram Analytics Tool 8: Social Bakers
Social Baker is a free social media analytics tool. It offers all the basic analytics features and adds some features that help you analyze, benchmark your brand performance against others in your industry or country.
It provides AI-generated followers and customizes your Instagram content accordingly. Even it helps to analyze feelings and emotions that your viewers have towards your Instagram campaigns.
- It gives a past 12-month post-distribution chart
- You can know if you’re a leader, spammer, sleeper, or shy brand
- It breaks down filters, hashtags, and engaging posts
#Instagram Analytics Tool 9: Keyhole
Using Keyhole, you can find detailed data about how your audience is responding to your Instagram hashtags. In this analytics, you can measure how many hashtags are being used, hashtag engagement, using the same hashtags, trend analysis, and much more.
How to use: Based on your Keyhole plan, you can measure your multiple hashtags at any time. If you track a hashtag, you will find real-time analytics for that hashtag’s usage about how many times it’s used, where it’s used, and the top posts that have used it.
Note: Keyhole has a free tracking tool for hashtags that appears basic hashtag performance data.
#Instagram Analytics Tool 10: Google Analytics
While running a campaign for Instagram marketing, you can’t measure the impact without using the right tools.
Using UTM parameters to your campaign URLs, you can find out the traffic where it came from and the path it took to reach you, and information about exactly where on a screen your viewers clicked and which keywords were effective.
How to use: You can build your URLs manually or by using a URL generator ( like Google’s Campaign URL Builder). You can add five parameters to your URLs such as source, medium, campaign, term, and content, and finally, each parameter must be paired with a value that you assigned.
Author Bio
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.
